During the last WPC, Kevin Turner, the heavy weight COO of Microsoft ( mr. Transformation !), defined during the last day of the Worldwide partner conference his objectives for improving partners sales effectiveness. Kevin outlined the high priority for partners to understand "how their clients decide", and to do so it's key to execute this per Role and per Industry. 
explore http://www.microsoft.com/digitalwpc/ for this keynote ( july 10th)
At e-bda we are very proud that Microsoft recognizes the importance of improving the effectiveness of partners by selling per vertical industries and by Roles. and because We built our strategy on our vision and by leveraging 20.000 participants feed back forms received over 8 years, we are very comfortable that Kevin Turner will boost the sales effectiveness of the Microsoft partner community.
